Smart Switch Guarantee: Try Figfy with all your partner directory data migrated, for free! Learn more →

Services marketplace for software companies

Turn solution partner services into a growth engine.

Sponsor a branded marketplace for common solution partner services so more prospective customers buy and more customers ramp faster.

Common services in a marketplace. Custom work in your directory.

Define partner services products with fixed scopes, pricing, and turnaround times

Now buyers can schedule popular services to be completed on specific dates, in just three clicks.

The implementation gap is now a growth problem.

Highly capable, dramatically more affordable software is becoming abundant, increasing buyer demand for software they want to operationalize. The problem is teams' internal capacity to implement these tools is 30-50% lower, and getting external implementation services is broken. The implementation gap widens and becomes the #1 barrier to software adoption and sales.

What buyers want to implement

Quantity and complexity of software products that buyers want to implement

Widening implementation gap
01 Software abundance

Software development costs plummet

As software development costs plummet, more software will be shipped, faster and at lower prices, causing software demand to increase.

02 Leaner teams

Less internal capacity

Lean teams do not have the time or headcount for in-house implementation nor for enduring weeks/months-long services procurement processes.

03 Services friction

Too much services friction

Directories, discovery calls, and custom proposals add delay and costs to services.

What teams can actually support

Quantity and complexity of software that buyers can actually get implemented

Customers won't buy software if they can't see a clear path to implementing it successfully.

Software + Services = Solution

The Figfy Model

One integrated system that eliminates service friction, so customer adoption dramatically increases.

Marketplace

Common services become easier to understand, compare, and buy.

Most customers need similar things from your product. Use the marketplace for the repeatable work buyers already ask for.

  • Fixed scope
  • Fixed price
  • Fixed timeline
Leverage what you already know.Gain more control.
Buyer signals

Use what you already know about buyer needs, product context, and marketing signals to guide buyers to timely services that solve their problems faster.

Control layer
  • Control partner access
  • Define service guardrails
  • Set inventory rules and quality controls
  • Gain visibility over the full services experience
  • Avoid sending buyers into disconnected workflows
Directory

Custom work stays available on a separate path.

There will always be demand for custom-scoped services. Use the built-in partner directory for consultation, discovery, and bespoke work that still needs human scoping.

Four problems with partner services: solved.

Problem
Fix
Problem

Too unknown

Common services are hard to see and hard to market before buyers get stuck.

Fix Marketable services

Productizing services makes them predictably marketable — you can advertise them wherever buyers already interact with your product.

Problem

Too expensive

Common services still carry too much non-delivery overhead.

Fix Up to 3× less

Fixed-scope marketplace services remove the non-delivery overhead that inflates cost, making common services structurally cheaper to sell and buy.

Problem

Too slow and complex

Discovery calls and proposals delay services that should be straightforward.

Fix Minutes, not weeks

Buyers understand and book common services fast, with clear deliverables and dated timelines shown up front — no proposal required.

Problem

No quality control

Buyers are left sorting through vague partner lists without clear guardrails.

Fix Quality, controlled

Only approved partners and compliant service inventory appear in front of buyers, under your taxonomy, guardrails, and quality controls.

Go live without rebuilding your partner program.

1

Create your services marketplace catalog

Start with the common services buyers already ask for, and expand from there. Define the fixed scope, pricing, and timeline constraints for common service SKUs.

2

Invite partners to create services inventory

Approve or manually invite partners you trust to opt into offering services in the catalog.

3

Sponsor the marketplace

Launch and advertise the branded services experience where buyers already interact with your product.

4

Keep the custom path

There will always be demand for custom-scoped services. Figfy's built-in partner directory handles these needs for consultation.

5

Track and improve

See what buyers are looking for, what gets booked, how partners perform, and where the experience needs improvement.

FAQ

Replace your partner directory with a marketplace buyers actually use.

Can I edit and add services to my marketplace's catalog?

Yes, any time. Full versioning, draft mode, and archiving make it easy for you to evolve your catalog as you see fit.

What services belong in the marketplace?

Common, repeatable solution partner services with fixed scope, fixed price, and fixed timeline.

What stays in the directory?

Larger, more complex, or custom-scoped projects that still need discovery, consultation, or a proposal.

Do we control which partners can participate?

Yes. You decide which partners are eligible, which services they can fulfill, and the guardrails they must meet to stay in front of buyers.

Can we start small?

Yes. Most companies should launch with a focused set of common services, then expand over time.

How is this different from a partner directory?

A directory helps buyers browse partners. Figfy helps buyers get services done.

See Figfy in action.