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Services marketplace for software companies

Turn solution partner services into a growth engine.

Sponsor a branded marketplace for common solution partner services so more prospective customers buy and more customers ramp faster.

Common services in a marketplace. Custom work in your directory.

Define partner services products with fixed scopes, pricing, and turnaround times

Now buyers can schedule popular services to be completed on specific dates, in just three clicks.

The implementation gap is now a growth problem.

Highly capable, dramatically more affordable software is becoming abundant, increasing buyer demand for software they want to operationalize. The problem is teams' internal capacity to implement these tools is 30-50% lower, and getting external implementation services is broken. The implementation gap widens and becomes the #1 barrier to software adoption and sales.

What buyers want to implement

Quantity and complexity of software products that buyers want to implement

Widening implementation gap
01 Software abundance

Software development costs plummet

As software development costs plummet, more software will be shipped, faster and at lower prices, causing software demand to increase.

02 Leaner teams

Less internal capacity

Lean teams do not have the time or headcount for in-house implementation nor for enduring weeks/months-long services procurement processes.

03 Services friction

Too much services friction

Directories, discovery calls, and custom proposals add delay and costs to services.

What teams can actually support

Quantity and complexity of software that buyers can actually get implemented

Customers won't buy software if they can't see a clear path to implementing it successfully.

Software + Services = Solution

The Figfy Model

One integrated system that eliminates service friction, so customer adoption dramatically increases.

Marketplace

Common services become easier to understand, compare, and buy.

Most customers need similar things from your product. Use the marketplace for the repeatable work buyers already ask for.

  • Fixed scope
  • Fixed price
  • Fixed timeline
Leverage what you already know.Gain more control.
Buyer signals
  • Tap into product context and in-app signals
  • Use marketing and buyer intent data
  • Surface timely, relevant service recommendations
  • Connect buyers to solutions faster
Control layer
  • Control partner access
  • Define service guardrails
  • Set inventory rules and quality controls
  • Gain visibility over the full services experience
  • Avoid sending buyers into disconnected workflows
Directory

Custom work stays available on a separate path.

There will always be demand for custom-scoped services. Use the built-in partner directory for consultation, discovery, and bespoke work that still needs human scoping.

Four problems with partner services: solved.

Solution
Result
Problem Solved
01
Marketable services

Fixed scope, price, and timeline — service listings buyers can read and book without a discovery call.

Advertisable at the point of need

Services appear in-product, in context, exactly where buyers already are.

Too unknown

Common services are hard to see and market before buyers get stuck.

02
Overhead stripped out

Fixed scope removes discovery, proposals, and scope debates from common services.

Up to 3× lower cost

Structural cost reduction — not negotiated discounts — makes common services consistently affordable.

Too expensive

Common services carry too much non-delivery overhead.

03
Instant booking

Clear deliverables and dated timelines shown up front. No proposal required.

Minutes, not weeks

Buyers understand and commit to common services in the same session.

Too slow and complex

Discovery calls and proposals delay services that should be straightforward.

04
Controlled inventory

Only approved partners and compliant listings appear under your taxonomy and guardrails.

Zero quality noise

Buyers see only what you've approved — your brand, your standards.

No quality control

Buyers sort through vague partner lists without clear guardrails.

Go live without rebuilding your partner program.

1

Create your services marketplace catalog

Start with the common services buyers already ask for, and expand from there. Define the fixed scope, pricing, and timeline constraints for common service SKUs.

2

Invite partners to create services inventory

Approve or manually invite partners you trust to opt into offering services in the catalog.

3

Sponsor the marketplace

Launch and advertise the branded services experience where buyers already interact with your product.

4

Keep the custom path

There will always be demand for custom-scoped services. Figfy's built-in partner directory handles these needs for consultation.

5

Track and improve

See what buyers are looking for, what gets booked, how partners perform, and where the experience needs improvement.

FAQ

Replace your partner directory with a marketplace buyers actually use.

Can I edit and add services to my marketplace's catalog?

Yes, any time. Full versioning, draft mode, and archiving make it easy for you to evolve your catalog as you see fit.

What services belong in the marketplace?

Common, repeatable solution partner services with fixed scope, fixed price, and fixed timeline.

What stays in the directory?

Larger, more complex, or custom-scoped projects that still need discovery, consultation, or a proposal.

Do we control which partners can participate?

Yes. You decide which partners are eligible, which services they can fulfill, and the guardrails they must meet to stay in front of buyers.

Can we start small?

Yes. Most companies should launch with a focused set of common services, then expand over time.

How is this different from a partner directory?

A directory helps buyers browse partners. Figfy helps buyers get services done.

See Figfy in action.